The Doomer Aesthetic and Why We Choose to Wear Our Regrets
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If you look at modern fashion, everything is loud. You see bright colors, massive logos, and slogans telling you to be happy or just do it. But what if you do not feel like doing it? What if you are not happy?
For a long time, there was no clothing brand for the realists. There was nothing for the cynics or the Doomers. That is why we created Suffer Wear.
From a Facebook Page to a Global Movement
In 2020, we launched a page called Suffering is my Hobby. It was not meant to be a business. It was a way to vent. It became a place to share memes about the absurdity of modern life. We laughed about economic struggles, loneliness, and the feeling that society has lost its way.
We quickly realized that around 500,000 of you felt the exact same way. The Doomer is not just a meme of a guy smoking a cigarette. It is a generation that is painfully aware of reality.
What Does It Mean to Wear Your Regrets?
You will see this phrase across our new collection. It replaces the old clichés of staying strong or looking perfect.
To Wear Your Regrets means to stop pretending. We all have a past. We all have things we wish we did differently. Society tells you to hide your failures, but we say you should wear them like armor.
When you wear a Suffer Wear hoodie, you are signaling something to the world. You are saying that you know the world is messy. You are not pretending it is perfect. You are just here, surviving it.
Quality Over Quantity
The world has enough trash in it. We did not want to add more. That is why Suffer Wear operates on a print on demand model. Whether you are ordering from the USA, the UK, Europe, or Australia, your item is created specifically for you.
We use high quality vector designs that do not peel off after one wash. If you are going to be miserable, you might as well be comfortable.
Join the Void
If you are tired of toxic positivity, you have found your home. Check out our latest collection in the store.
Do not hide your darkness. Wear it.
Suffer Wear
Wear Your Regrets
