Suffer Wear. Wear Your Regrets

In a culture obsessed with toxic positivity and filtered photos, Suffer Wear was born from the opposite. We were born from the silence.

It began in 2020 with a simple Facebook page called Suffering is my Hobby. It was never about being cool or chasing trends. It was a digital corner for the overthinkers, the night owls, and the realists. It was a place to admit that life is often a little bit broken, and that is okay.

As that community grew to over 500,000 people, we realized something important. The Doomer aesthetic is not just a meme or a funny internet picture. It is a shared experience. It is the feeling of watching the world decay while you are just trying to survive the day.

We do not sell false motivation. We do not sell the hustle culture. We sell the truth.

Suffer Wear is for the moments that never make it onto social media. We are here for the 3 AM ceiling stares. We are here for the feeling of being alone in a crowded room.

Our slogan is Wear Your Regrets. This is not about shame. It is about ownership. Your regrets, your mistakes, and your suffering are proof that you lived. They are proof that you tried. Society tells you to hide your scars, but we believe you should wear them.

We are an anti-fashion brand. We reject the wastefulness of fast fashion.

We believe in intentional design. Every vector graphic is created in-house to capture a specific mood, whether it is existential dread, nostalgia, or quiet acceptance.

We believe in responsible production. We do not fill warehouses with excess stock. Your hoodie or shirt is printed only when you order it. This is sustainable suffering.

Suffer Wear is owned and operated by Umar Goods Ltd. We are based in London but we ship the void globally to the USA, Europe, UK, Australia, and New Zealand.